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This web site states the following, "Hearing loops and other hearing assistance." We noticed that the web site said " Displays, CCTV, and MATV." It also said " 45; Public address systems. 45; Hearing loops and other hearing assistance. 45; Audio-Visual and Building Control. 45; Displays, CCTV, and MATV. We are a New Zealand owned company specialising in supply and installation of public address and communication systems." The header had Australasian Audio Engineering as the highest ranking optimized keyword. It is followed by AAE, New Zealand owned, and commercial audio which isn't as ranked as highly as Australasian Audio Engineering. The next words aae.co.nz uses is Hearing. Deaf was included and could not be viewed by web engines.